Signs: Heineken Sailboat

A neon sign advertising Heineken Beer

Back in the day, I used to make home brewed beer. I needed bottles to put the beer in and that required emptying bottles that formerly held beer. Heineken was one of the many brands that were pressed into service. But there was one problem. Those green bottles were made with thinner glass and had a tendency to blow up under the pressure of my home brew.

I kept my beer brewing bottles in my wardrobe and the Heineken bottles’ volatility meant that my clothes acquired a certain aroma. It’s probably why I wasn’t more successful in the job I had at that time!

None of this has anything to do with the sign of course, but any time I see the Heineken name I immediately associate it with those days.


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